| 000 | 00869cam-a2200325-a-4500 | ||
|---|---|---|---|
| 001 | 000134153 | ||
| 005 | 20241013193755.0 | ||
| 008 | 970319s1995 njua r 001 0 eng d | ||
| 020 | _a0133488306 | ||
| 035 | _a215583 | ||
| 035 | _aUIA0134153 | ||
| 040 |
_aUIASF _bspa _cUIASF |
||
| 050 | 4 |
_aHF 5823 _bK45.1995 |
|
| 100 |
_aRussell, J. Thomas _d1941- |
||
| 245 | 1 | 0 |
_aAdvertising procedure / _cJ. Thomas Russell, W. Ronald Lane |
| 250 | _a13th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c1995 |
||
| 300 |
_axviii, 799 p. : _bil. ; _c28 cm |
||
| 440 | 4 | _aThe Prentice Hall series in marketing | |
| 500 | _aIncluye índice. | ||
| 650 | 0 | _aPublicidad. | |
| 700 | 1 |
_aLane, W. Ronald _d1940- |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c132069 _d132069 |
||
| 980 |
_8126340 _g ADMIN1 |
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| 003 | MX-MxUI | ||