| 000 | 00813cam-a2200289-a-4500 | ||
|---|---|---|---|
| 001 | 000015196 | ||
| 005 | 20240105130037.0 | ||
| 008 | 901001s1968 xxu r 000 0 eng d | ||
| 035 | _a051547 | ||
| 035 | _aUIA0015196 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5822 _bB35 |
|
| 100 |
_aBauer, Raymond Augustine _d1916- |
||
| 245 | 1 | 0 |
_aAdvertising in America : _bthe consumer view / _cby Raymond A. Bauer and Stephen A. Greyser |
| 260 |
_aBoston : _bSchool of Business Administration Harvard, _c1968 |
||
| 300 |
_axxvi, 473 p. ; _c21 cm |
||
| 650 | 0 |
_aPublicidad - _xAspectos psicológicos. |
|
| 650 | 0 |
_aConsumidores _zEstados Unidos. |
|
| 700 | 1 | _aGreyser, Stephen A | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c14960 _d14960 |
||
| 980 |
_851 _gRonald RUIZ |
||