| 000 | 00757cam-a2200277-a-4500 | ||
|---|---|---|---|
| 001 | 000015245 | ||
| 005 | 20240105130038.0 | ||
| 008 | 901001s1964 xxu r 000 0 eng d | ||
| 035 | _a052085 | ||
| 035 | _aUIA0015245 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5415.3 _bR62 |
|
| 100 | _aRobinson, Patrick J | ||
| 245 | 1 | 0 |
_aPromotional decision making : _bpractice and theory : a study in marketing management / _cby Patrick J, Robinson and Dabid J. Luck |
| 260 |
_aNew York : _bMcGraw-Hill, _c1964 |
||
| 300 |
_a254 p. : _bil. ; _c25 cm |
||
| 650 | 0 | _aMercado, Análisis del. | |
| 700 | 1 | _aLuck, David Johnston | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c15007 _d15007 |
||
| 980 |
_851 _gRonald RUIZ |
||