| 000 | 00866nam-a2200277-a-4500 | ||
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| 005 | 20240105141258.0 | ||
| 008 | 980212s1995 nju r 001 0 eng d | ||
| 020 | _a0805813918 (alk. paper) | ||
| 035 | _a223495 | ||
| 035 | _aUIA0158388 | ||
| 040 |
_aUIASF _bspa _cUIASF |
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| 050 | 4 |
_aHF 5415.123 _bI58.1995 |
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| 245 | 0 | 0 |
_aIntegrated communication : _bsynergy of persuasive voices / _cedited by Esther Thorson, Jeri Moore. |
| 260 |
_aMahwah, N.J. : _bLawrence Erlbaum Associates, _c1996. |
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| 300 |
_a386 p. ; _c24 cm. |
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| 440 | 0 | _aAdvertising and consumer psychology | |
| 500 | _aIncluye índices. | ||
| 650 | 4 |
_aComunicación en mercadotecnia - _xCongresos. |
|
| 650 | 4 |
_aMercadotecnia - _xAdministración - _xCongresos. |
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| 700 | 1 | _AThorson, Esther. | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c155306 _d155306 |
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| 980 |
_851 _gRonald RUIZ |
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