| 000 | 01009nam-a2200313-a-4500 | ||
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| 005 | 20240105141258.0 | ||
| 008 | 980213s1997 nju r 000 0 eng d | ||
| 020 | _a0132435101 (case) | ||
| 035 | _a223755 | ||
| 035 | _aUIA0158395 | ||
| 040 |
_aDLC _bspa _cUIASF _dUIASF |
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| 050 | 4 |
_aHF 5415.1 _bK685.1997 |
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| 082 | 0 | 4 |
_a658.8 _220 |
| 100 | 1 |
_aKotler, Philip _979532 |
|
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
| 250 | _a9th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c1993. |
||
| 300 |
_axl, 825 p. en varias paginaciones ; _c26 cm. |
||
| 440 | 0 | _aPrentice-Hall international series in management | |
| 500 | _aTraducción de Marketing management. Analysis, planning, implementation, and control. | ||
| 500 | _aIncluye índice. | ||
| 650 | 4 |
_aMercadotecnia _xDirección. |
|
| 650 | 4 |
_aMercados _xAnálisis. |
|
| 905 | _a01 | ||
| 942 |
_cNEWBFXC1 _2lcc |
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| 999 |
_c155313 _d155313 |
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| 980 |
_851 _gRonald RUIZ |
||