| 000 | 00702cam-a2200277-a-4500 | ||
|---|---|---|---|
| 001 | 000016040 | ||
| 005 | 20240105130104.0 | ||
| 008 | 920928s1970 xxu r 000 0 eng d | ||
| 035 | _a057636 | ||
| 035 | _aUIA0016040 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5415.13 _bK45 |
|
| 100 | _aKerby, Joe Kent | ||
| 245 | 1 | 0 |
_aEssentials of marketing management / _cJoe Kent Kerby |
| 260 |
_aCincinnati : _bSouth-western, _c1970 |
||
| 300 |
_aviii, 696 p. : _bil. ; _c24 cm |
||
| 504 | _aIncluye referencias bibliográficas. | ||
| 650 | 0 |
_aMercado - _xDirección |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c15790 _d15790 |
||
| 980 |
_851 _gRonald RUIZ |
||