000 00736cam-a2200289-a-4500
001 000016516
005 20240105130122.0
008 920928s1967 xxu r 000 0 eng d
035 _a064873
035 _a070146
035 _aUIA0016516
040 _aUIASF
_cUIASF
041 0 _aeng
050 4 _aHF 5415.1
_bK6
100 1 _aKotler, Philip
_979532
245 1 0 _aMarketing management :
_banalysis, planning and control /
_cPhilip Kotler
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_c1967
300 _a628 p. :
_bil. ;
_c24 cm
650 4 _aMercadotecnia
650 4 _aMercados
_xAnĂ¡lisis.
905 _a01
942 _cNEWBFXC1
_2lcc
999 _c16262
_d16262
980 _851
_gRonald RUIZ