| 000 | 00836cam-a2200313-a-4500 | ||
|---|---|---|---|
| 001 | 000017287 | ||
| 005 | 20240105130150.0 | ||
| 008 | 950906t19751975mx r 000 0 spa d | ||
| 035 | _a066499 | ||
| 035 | _aUIA0017287 | ||
| 040 |
_aUIASF _cUIASF |
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| 041 | 1 |
_aSPA _hENG |
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| 050 | 4 |
_aHF 5415 _bS85 |
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| 100 | _aRalph, Richard R | ||
| 245 | 1 | 0 |
_aFundamentos esenciales de mercadotecnia / _cpor Richard R. Still y Edward W. Cundiff ; tr. de Sergio Martínez Cano |
| 250 | _a2a ed | ||
| 260 |
_aMéxico : _bHerrero, _cc1975 |
||
| 300 |
_a244 p. ; _c23 cm |
||
| 500 | _aTraducción de Essentials of marketing. | ||
| 650 | 0 | _aMercadotecnia | |
| 700 | 1 | _aCundiff, Edward W | |
| 700 | 1 | _aMartínez Cano, Sergio | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c17029 _d17029 |
||
| 980 |
_851 _gRonald RUIZ |
||