000 00719nam-a2200253-a-4500
005 20240105141603.0
008 981104s1968 nyua r 000 0 eng d
035 _a232337
035 _aUIA0180440
040 _aUIASF
_bspa
_cUIASF
050 4 _aHF 5415
_bE33.1958
245 0 0 _aEffective marketing action /
_cedited by David W. Ewing.
260 _aNew York :
_bHarper,
_c1958.
300 _axiv, 338 p. :
_bil., diagrs. ;
_c22 cm.
500 _a"A Special Project of the New York Chapter. American Marketing Association."
500 _aIncluye índice.
650 4 _aMercadotecnia
700 _aEwing, David W
905 _a01
942 _cNEWBFXC1
999 _c173692
_d173692
980 _851
_gRonald RUIZ