| 000 | 00883nam-a2200265-a-4500 | ||
|---|---|---|---|
| 005 | 20240105141621.0 | ||
| 008 | 981202s1997 maua rb 001 0 eng d | ||
| 020 | _a0321014138 | ||
| 035 | _a233665 | ||
| 035 | _aUIA0180964 | ||
| 040 |
_aDLC _bspa _cUIASF _dUIASF |
||
| 050 | 4 |
_aHF 5415.32 _bR43.1997 |
|
| 245 | 0 | 0 |
_aReadings on market-driving strategies : _btowards a new theory of competitive advantage / _c[edited by] Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto. |
| 260 |
_aReading, Mass. : _bAddison-Wesley, _c1997. |
||
| 300 |
_axvii, 540 p. : _bil., gráficas, tablas ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 | _aComportamiento del consumidor | |
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 700 | _aCarpenter, Gregory S | ||
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c174201 _d174201 |
||
| 980 |
_851 _gRonald RUIZ |
||