000 00704cam-a2200289-a-4500
001 000017784
005 20240105130206.0
008 901001t19721972xxu r 000 0 eng d
035 _a072115
035 _aUIA0017784
040 _aUIASF
_cUIASF
041 0 _aENG
050 4 _aHF 5415.3
_bC65
100 _aCohen, Joel B
245 1 0 _aBehavioral science foundations of consumer behavior /
_cJoel B. Cohen
260 _aNew York :
_bFree Press,
_cc1972
300 _a474 p. ;
_c24 cm
650 0 _aConsumidores
650 0 _aMercadotecnia
650 0 _aActitud (PsicologĂ­a)
905 _a01
942 _cNEWBFXC1
999 _c17520
_d17520
980 _851
_gRonald RUIZ