| 000 | 00894nam-a2200313-a-4500 | ||
|---|---|---|---|
| 005 | 20240105142042.0 | ||
| 008 | 000308s1998 maua rb 000 0 eng d | ||
| 010 | _a97013807 | ||
| 020 | _a0256228779 | ||
| 035 | _a249188 | ||
| 035 | _aUIA0192403 | ||
| 040 |
_aDLC _bspa _cUIASF _dUIASF |
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| 050 | 4 |
_aHF 5415 _bC5275.1998 |
|
| 082 | 0 | 4 |
_a658.8 _221 |
| 100 | _aChurchill, Gilbert A | ||
| 245 | 1 | 0 |
_aMarketing : _bcreating value for customers / _cGilbert A. Churchill, Jr., J. Paul Peter. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw Hill, _c1998. |
||
| 300 |
_axxiv, 630 p. : _bil. a col., mapas ; _c29 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncluye referencias (p. [587]-605) e índices. | ||
| 650 | _aMercadotecnia | ||
| 700 | 1 | _aPeter, J. Paul | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c184857 _d184857 |
||
| 980 |
_851 _gRonald RUIZ |
||