| 000 | 00806nam-a2200301-a-4500 | ||
|---|---|---|---|
| 005 | 20240105142053.0 | ||
| 008 | 000323s1997 ilua rb 000 0 eng d | ||
| 010 | _a96021378 | ||
| 020 | _a0256189684 | ||
| 035 | _a249710 | ||
| 035 | _aUIA0192970 | ||
| 040 |
_aDLC _bspa _cUIASF _dUIASF |
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| 050 | 4 |
_aHF 5415 _bM29474.1997 |
|
| 082 | 0 | 4 |
_a658.8 _220 |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz ... [et al.]. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago, Ill. : _bIrwin, _c1997. |
||
| 300 |
_axxxii, 736 p. : _bil. a col. ; _c29 cm. |
||
| 440 | 0 | 4 | _aThe Irwin series in marketing |
| 504 | _aIncluye referencias (p. 674-695) e índices. | ||
| 650 | 4 | _aMercadotecnia | |
| 700 | _aBerkowitz, Eric N | ||
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c185415 _d185415 |
||
| 980 |
_851 _gRonald RUIZ |
||