000 01346nam-a2200313-a-4500
005 20240105142126.0
008 000505s2000 gw a r 000 0 eng d
020 _a3598218117
035 _a250224
035 _aUIA0194556
040 _aUIASF
_bspa
_cUIASF
050 4 _aZ 716.3
_bI34.1997
111 2 _aIFLA Conference (63o :
_d1997 :
_cCopenhague, Dinamarca)
245 1 0 _aAdapting marketing to libraries in a changing and world-wide environment :
_bsection on management and marketing =
_bLe Marketing des bibliothèques á l'heure du dhangement et de la mondialisation : section management et marketing /
_cedited by Réjean Savard.
260 _aMünchen :
_bK.G. Saur,
_c2000.
300 _a89 p. :
_bil. ;
_c21 cm.
440 0 _aIFLA publications.
_pSection on management and marketing ;
_v89
500 _a"Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997."
650 4 _aBibliotecas -
_xRelaciones públicas.
650 4 _aBibliotecas -
_xMercadotecnia.
700 _aSavard, Réjean
_d1950-
710 2 _aInternational Federation of Library Associations and Institutions.
_bSection on Management and Marketing.
740 3 _aLe Marketing des bibliothèques á l'heure du changement et de la mondialisation
905 _a01
942 _cNEWBFXC1
999 _c186914
_d186914
980 _851
_gRonald RUIZ