| 000 | 00909nam-a2200301-a-4500 | ||
|---|---|---|---|
| 005 | 20240105142341.0 | ||
| 008 | 001116s2001 maua rb 001 0 eng d | ||
| 020 | _a0073660310 (softcover : alk. paper) | ||
| 035 | _a256405 | ||
| 035 | _aUIA0200826 | ||
| 040 |
_aDLC _bspa _cUIASF _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bE89.2001 |
|
| 082 | 0 | 4 |
_a658.8 _221 |
| 100 | _aEtzel, Michael J | ||
| 245 | 1 | 0 |
_aMarketing / _cMichael J. Etzel, Bruce J. Walker, William J. Stanton. |
| 260 |
_aBoston ; _aMexico City : _bMcGraw-Hill Irwin, _c2001 |
||
| 300 |
_a1 v. en varias paginaciones : _bil. col. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 | _aMercadotecnia | |
| 700 | _aWalker, Bruce J | ||
| 700 | 1 | _aStanton, William J. | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c192752 _d192752 |
||
| 980 |
_851 _gRonald RUIZ |
||