| 000 | 00982nam-a2200313-a-4500 | ||
|---|---|---|---|
| 001 | 000202348 | ||
| 005 | 20240105142413.0 | ||
| 008 | 010129s2001 mx a r 000 0 spa d | ||
| 020 | _a9684444223 | ||
| 020 | _a0130122173 (ed. original) | ||
| 035 | _a258766 | ||
| 035 | _a267634 | ||
| 035 | _a268611 | ||
| 040 |
_aUIASF _bspa _cUIASF |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF 5415.1 _bK6918.2001 |
|
| 100 | 1 |
_aKotler, Philip _979532 |
|
| 245 | 1 | 0 |
_aDirección de marketing : _bla edición del milenio / _cPhilip Kotler ; traducción Roberto L. Escalona García. |
| 260 |
_aMéxico : _bPearson Educación, _c2001. |
||
| 300 |
_axxxi, 718, 1, 37 p. : _bil. ; _c26 cm. |
||
| 500 | _aTraducción de: Marketing management analysis, planning, implementation, and control. Millennium ed. | ||
| 650 | 4 |
_aMercadotecnia _xDirección. |
|
| 700 | 1 | _aEscalona García, Roberto L. | |
| 905 | _a01 | ||
| 942 | 1 |
_cNEWBFXC1 _2lcc |
|
| 999 |
_c193946 _d193946 |
||
| 980 |
_851 _gRonald RUIZ |
||