| 000 | 00943nam-a2200301-a-4500 | ||
|---|---|---|---|
| 001 | 000206626 | ||
| 005 | 20240105142530.0 | ||
| 008 | 010613s1996 waua rb 000 0 eng d | ||
| 020 | _a0814766188 | ||
| 035 | _a260810 | ||
| 035 | _aUIA0206626 | ||
| 040 |
_aDLC _bspa _cUIASF _dUIASF |
||
| 050 | 4 |
_aHF 5415.126 _bP4.1996 |
|
| 100 | _aPearson, Stewart | ||
| 245 | 1 | 0 |
_aBuilding brands directly : _bcreating business value from customer relationships / _cStewart Pearson. |
| 260 |
_aWashington Square ; _aNew York : _bNew York University, _c1996. |
||
| 300 |
_axvi, 431 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias (p. 409-415) e índice. | ||
| 650 | 4 | _aMercadotecnia directa | |
| 650 | 4 | _aPublicidad comercial por correo | |
| 650 | 4 | _aRelaciones con los clientes | |
| 650 | 4 |
_aProductos de nombre comercial _xMercadotecnia. |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c197912 _d197912 |
||
| 980 |
_851 _gRonald RUIZ |
||