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| 001 | 000206727 | ||
| 003 | mxmxui | ||
| 005 | 20240105142533.0 | ||
| 008 | 010618s1996 mx a r 000 0 spa d | ||
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_aspa _heng |
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_aHF 5823 _bW4518.1996 |
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| 100 | 1 |
_aWells, William _d1926- |
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_aPublicidad : _bprincipios y prácticas / _cWilliam Wells, John Burnett, Sandra Moriarty ; traducción Concepción Verania De Parres Cárdenas. |
| 260 |
_aMéxico : _bPrentice-Hall Hispanoamericana, _c1996. |
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_axxv, 948 p. : _bil. ; _c26 cm. |
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| 500 | _aTraducción de: Advertising principles and practice. 3rd. ed. | ||
| 500 | _aIncluye índice. | ||
| 650 | 4 | _aPublicidad | |
| 700 | 1 |
_aBurnett, John _d1944- |
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| 700 | 1 | _aParres Cárdenas, Concepción Verania de | |
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_851 _gRonald RUIZ |
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