000 00895cam-a2200325-a-4500
001 000020435
005 20240105130336.0
008 920928s1977 xxu r 000 0 eng d
020 _a0-256-01928-2
035 _a091392
035 _aUIA0020435
040 _aUIASF
_cUIASF
041 0 _aENG
050 4 _aHF 5415.13
_bR4.1977
100 _aRewoldt, Stewart Henry
_d1922-
245 1 0 _aIntroduction to marketing management :
_btext and cases /
_cS. H. Rewoldt, James D. Scott, Martin R. Warshaw
250 _a3rd ed
260 _aHomewood, Ill. :
_bR.D. Irwin,
_c1977
300 _axv, 755 p. :
_bil. ;
_c24 cm
504 _aIncluye bibliografía índice.
650 0 _aMercadotecnia
_xDirección.
700 1 _aScott, James Dacon
700 1 _aWarshaw, Martin R
905 _a01
942 _cNEWBFXC1
999 _c20140
_d20140
980 _851
_gRonald RUIZ