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| 001 | 000020869 | ||
| 005 | 20240105130351.0 | ||
| 008 | 901129t19771977xxu r 000 0 eng d | ||
| 020 | _a0-07-072067-3 | ||
| 035 | _a094901 | ||
| 035 | _a145435 | ||
| 035 | _aUIA0020869 | ||
| 040 |
_aUIASF _cUIASF |
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| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5823 _bW7.1977 |
|
| 245 | 0 | 0 |
_aAdvertising / _cJohn S. Wright... [et al.] |
| 250 | _4th ed | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1977 |
||
| 300 |
_a769 p. : _bil., láms. alg. col., fotografías ; _c24 cm |
||
| 440 | 0 | _aMcGraw-Hill series i nmarketing | |
| 500 | _aIncluye glosario e índice. | ||
| 650 | 0 | _aPublicidad. | |
| 700 | 1 | _aWright, John Sherman | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c20568 _d20568 |
||
| 980 |
_851 _gRonald RUIZ |
||