| 000 | 00832cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 000022735 | ||
| 005 | 20240105130455.0 | ||
| 008 | 901129t19771977xxu r 001 0 eng d | ||
| 020 | _a0-471-02714-6 | ||
| 035 | _a105705 | ||
| 035 | _aUIA0022735 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5821 _bW25 |
|
| 100 |
_aWademan, Victor _d1939- |
||
| 245 | 1 | 0 |
_aRisk-free advertising : _bhow to come close to it / _cVictor Wademan |
| 260 |
_aNew York : _bJ. Wiley, _cc1977 |
||
| 300 |
_axii, 145 p. : _bil., gráf. ; _c23 cm |
||
| 440 | 0 | _aWiley series on marketing management | |
| 500 | _aIncluye glosario e índice. | ||
| 650 | 0 | _aPublicidad. | |
| 650 | 0 |
_aPublicidad - _xAdministración. |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c22409 _d22409 |
||
| 980 |
_851 _gRonald RUIZ |
||