| 000 | 00993cam-a2200349-a-4500 | ||
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| 001 | 000257521 | ||
| 003 | UIASF | ||
| 005 | 20240105142753.0 | ||
| 008 | 020214s2001 mx a r 001 0 spa d | ||
| 020 | _a9684444230 | ||
| 035 | _a270197 | ||
| 035 | _a270198 | ||
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_aUIASF _bspa _cUIASF _dUIASF |
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| 041 | 1 |
_aspa _heng |
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| 050 | 4 |
_aHF 5823 _bK418.2001 |
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| 100 | 1 |
_aRussell, J. Thomas _d1941- |
|
| 245 | 1 | 0 |
_aKleppner publicidad / _cJ. Thomas Russell, W. Ronald Lane ; traducción Pilar Mascaró Sacristán. |
| 250 | _a14a ed. | ||
| 260 |
_aMéxico : _bPearson Educación, _c2001. |
||
| 300 |
_axviii, 716 p. : _bil. ; _c27 cm |
||
| 500 | _aTraducción de: Kleppner's advertising procedure. | ||
| 500 | _aIncluye índice. | ||
| 650 | 4 | _aPublicidad. | |
| 700 | 1 |
_aLane, W. Ronald _d1940- |
|
| 700 | 1 | _aMascaró Sacristán, Pilar | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c230785 _d230785 |
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| 980 |
_851 _gRonald RUIZ |
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