| 000 | 00811cam-a2200289-a-4500 | ||
|---|---|---|---|
| 001 | 000023462 | ||
| 005 | 20240105130520.0 | ||
| 008 | 920928s1979 mx r 000 0 spa d | ||
| 035 | _a119703 | ||
| 035 | _aUIA0023462 | ||
| 040 |
_aUIASF _cUIASF |
||
| 041 | 1 |
_aSPA _hENG |
|
| 050 | 4 |
_aHF 5415.13 _bH68 |
|
| 100 | _aHoward, John A | ||
| 245 | 1 | 0 |
_aAdministración de mercadotecnia : _boperativa, estrategica y administrativa / _cJohn A. Howard |
| 260 |
_aMéxico : _bDiana, _c1979 |
||
| 300 |
_a640 p. : _bil. ; _c23 cm |
||
| 500 | _aTraducción de Marketing management. Operating, strategic and administrative. | ||
| 650 | 0 |
_aMercadotecnia _xDirección. |
|
| 700 | 1 | _aQuijano R., Rafael | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c23128 _d23128 |
||
| 980 |
_851 _gRonald RUIZ |
||