000 | 00788cam-a2200289-a-4500 | ||
---|---|---|---|
001 | 000023938 | ||
005 | 20240105130536.0 | ||
008 | 920928s1972 xxu r 000 0 eng d | ||
035 | _a123374 | ||
035 | _aUIA0023938 | ||
040 |
_aUIASF _cUIASF |
||
041 | 0 | _aENG | |
050 | 4 |
_aHF 5415.13 _bK43 |
|
100 | _aKelley, Eugene J | ||
245 | 1 | 0 |
_aMarketing planning and competitive strategy / _cE. J. Kelley |
260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1972 |
||
300 |
_axi, 132 p. : _bil. ; _c23 cm |
||
440 | 0 | _aPrentice Hall foundations of marketing series | |
504 | _aIncluye referencias bibliográficas. | ||
650 | 0 |
_aMercadotecnia _xDirección. |
|
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c23598 _d23598 |
||
980 |
_851 _gRonald RUIZ |