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| 001 | 000023938 | ||
| 005 | 20240105130536.0 | ||
| 008 | 920928s1972 xxu r 000 0 eng d | ||
| 035 | _a123374 | ||
| 035 | _aUIA0023938 | ||
| 040 |
_aUIASF _cUIASF |
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| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5415.13 _bK43 |
|
| 100 | _aKelley, Eugene J | ||
| 245 | 1 | 0 |
_aMarketing planning and competitive strategy / _cE. J. Kelley |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1972 |
||
| 300 |
_axi, 132 p. : _bil. ; _c23 cm |
||
| 440 | 0 | _aPrentice Hall foundations of marketing series | |
| 504 | _aIncluye referencias bibliográficas. | ||
| 650 | 0 |
_aMercadotecnia _xDirección. |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c23598 _d23598 |
||
| 980 |
_851 _gRonald RUIZ |
||