| 000 | 01131cam-a22003494a-4500 | ||
|---|---|---|---|
| 001 | 000263019 | ||
| 005 | 20240105143017.0 | ||
| 008 | 020813s2001 nyua rb 001 0 eng d | ||
| 010 | _a2001017344 | ||
| 020 | _a0609608207 | ||
| 035 | _a274698 | ||
| 040 |
_aDLC _bspa _cUIASF _dUIASF |
||
| 050 | 0 |
_aHF 5415.2 _bC76.2001 |
|
| 082 | 0 | 0 |
_a658.8/34 _221 |
| 100 | 1 | _aCrawford, Frederick A. | |
| 245 | 1 | 4 |
_aThe Myth of excellence : _bwhy great companies never try to be the best at everything / _cFrederick A. Crawford and Ryan Mathews. |
| 260 |
_aNew York : _bCrown Business, _c2001 |
||
| 300 |
_axviii, 251 p. : _bil. ; _c25 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 |
_aInvestigación de mercado _vEstudio de casos. |
|
| 650 | 4 |
_aComportamiento del consumidor _vEstudio de casos |
|
| 650 | 4 |
_aCompras - _xEstudio de casos. |
|
| 700 | 1 | _aMathews, Ryan. | |
| 942 | 1 | _cNEWBFXC1 | |
| 905 | _a01 | ||
| 999 |
_c236117 _d236117 |
||
| 980 |
_851 _gRonald RUIZ |
||