000			01322cam-a2200373-a-4500
001			000263188
005			20240105143022.0
008			000214s2000 nyua rb 001 0 eng d
010			_a00265296
020			_a0471331236 (alk. paper)
035			_a274735
040			_aDLC _bspa _cUIASF _dUIASF
050		0	_aHF 5415.125 _bB47.2000
082	0	0	_a658.8/02 _221
100	1		_aBerry, Michael J. A.
245	1	0	_aMastering data mining : _bthe art and science of customer relationship management / _cMichael J. A. Berry, Gordon Linoff.
260			_aNew York : _bWiley, _c2000
300			_axviii, 494 p. : _bil., diagrs., gráficas, tablas ; _c24 cm.
500			_aIncluye índice.
500			_aRev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
650		4	_aMercadotecnia _xProcesamiento de datos.
650		4	_aData mining
650		4	_aEmpresas comerciales _xRedes de computadora - _xAdministración.
700	1		_aLinoff, Gordon.
700	1		_aBerry, Michael J. A. _tData mining techniques.
942		1	_cNEWBFXC1
950		0	_xData processing.
950		0	_xComputer networks _xManagement.
905			_a01
999			_c236286 _d236286
980			_851 _gRonald RUIZ