| 000 | 00890nam-a2200337-a-4500 | ||
|---|---|---|---|
| 001 | 000269924 | ||
| 005 | 20240105143232.0 | ||
| 008 | 030210s2002 mx a r 001 0 spa d | ||
| 020 | _a9706861998 | ||
| 035 | _a284462 | ||
| 035 | _a284463 | ||
| 040 |
_aUIASF _bspa _cUIASF |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF 5415 _bL2618.2002 |
|
| 100 | 1 | _aLamb, Charles W | |
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | _a6a ed. | ||
| 260 |
_aMéxico : _bThomson, _c2002. |
||
| 300 |
_axiv, 751 p. : _bil. a col. ; _c28 cm. |
||
| 500 | _aTraducción de: Marketing. | ||
| 504 | _aIncluye glosario e índice. | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 700 | 1 | _aHair, Joseph F | |
| 700 | 1 | _aMcDaniel, Carl D | |
| 905 | _a21 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c242867 _d242867 |
||
| 980 |
_851 _gRonald RUIZ |
||