| 000 | 00871cam-a2200265-a-4500 | ||
|---|---|---|---|
| 001 | 000270565 | ||
| 005 | 20240105143241.0 | ||
| 008 | 030428s1997 caua rb 001 0 eng d | ||
| 020 | _a0787903264 | ||
| 035 | _a286106 | ||
| 040 |
_aDLC _bspa _cUIASF _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bH395.1997 |
|
| 100 | 1 |
_aHerron, Douglas B., _d1937- |
|
| 245 | 1 | 0 |
_aMarketing nonprofit programs and services : _bproven and practical strategies to get more customers, members, and donors / _cDouglas B. Herron. |
| 260 |
_aSan Francisco : _bJossey-Bass, _c1997. |
||
| 300 |
_axviii, 282 p. : _bil. ; _c24 cm. |
||
| 440 | 4 | _aThe Jossey-Bass nonprofit sector series | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 |
_aOrganizaciones no lucrativas _xMercadotecnia. |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c243500 _d243500 |
||
| 980 |
_851 _gRonald RUIZ |
||