000 00956cam-a2200313-a-4500
001 000270894
005 20240105143249.0
008 031031s1995 nyua r 001 0 eng d
010 _a95001657
020 _a0471105686 (acid-free paper)
020 _a0471105678 (pbk.)
035 _a292452
040 _aDLC
_bspa
_cUIASF
_dUIASF
050 4 _aHF 5415
_bM3825.1995
082 0 0 _a658.8
_220
100 1 _aMcLeish, Barry,
_d1956-
245 1 0 _aSuccessful marketing strategies for nonprofit organizations /
_cBarry J. McLeish.
260 _aNew York :
_bJ. Wiley,
_c1995.
300 _axx, 294 p. :
_bil. ;
_c24 cm.
440 0 _aNonprofit law, finance, and management series)
504 _aIncluye referencias (p. 281-289) e índice.
650 4 _aOrganizaciones no lucrativas
_xMercadotecnia.
942 1 _cNEWBFXC1
950 0 _xMarketing.
905 _a01
999 _c243823
_d243823
980 _851
_gRonald RUIZ