000 00687cam a2200277 a 4500
001 000025196
005 20240105130617.0
008 920928t19691969xxu r 000 0 eng d
035 _a134140
035 _a152037
035 _aUIA0025196
040 _aUIASF
_cUIASF
041 0 _aENG
050 4 _aHF 5415
_bS497
100 _aSimon, Sanford R
245 1 0 _aManaging marketing profitability /
_cSanford R. Simon
260 _aNew York :
_bAmerican Management Association,
_cc1969
300 _a218 p. :
_bdiagrs., tablas ;
_c23 cm
650 0 _aMercadotecnia
905 _a01
942 _cNEWBFXC1
999 _c24827
_d24827
980 _851
_gRonald RUIZ