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008 910318t19811981xxk r 001 0 eng d
020 _a0-434-92300-3
035 _a137947
035 _aUIA0025781
040 _aUIASF
_cUIASF
041 0 _aENG
050 4 _aHF 5415.3
_bW542
100 _aWilliams, Keith C
245 1 0 _aBehavioural aspects of marketing /
_cKeinth C. Williams
260 _aLondon :
_bHeinemann,
_cc1981
300 _aix, 235 p. :
_bdiagrs., gráfs. ;
_c23 cm
500 _aIncluye índice.
650 0 _aInvestigación motivacional (Mercadotecnia)
_xInvestigación
650 0 _aConsumidores
700 1 _aInstitute of Marketing
700 1 _aCAM Fundation
905 _a01
942 _cNEWBFXC1
999 _c25402
_d25402
980 _851
_gRonald RUIZ