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| 001 | 000002619 | ||
| 005 | 20240105125313.0 | ||
| 008 | 920928t19771977xxu r 000 0 eng d | ||
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| 035 | _aUIA0002619 | ||
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_aUIASF _cUIASF |
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| 041 | 0 | _aENG | |
| 050 | 4 |
_aHF 5415 _bP657 |
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| 100 | _aPride, William M | ||
| 245 | 1 | 0 |
_aUnderstanding marketing : _bstudy guide for marketing : basic concepts and decisions / _cWilliam M. Pride, O. C. Ferrell |
| 260 |
_aBoston : _bHoughton Mifflin, _cc1977 |
||
| 300 |
_a240 p. ; _c24 cm |
||
| 650 | 0 | _aMercadotecnia | |
| 700 | 1 | _aFerrell, O. C | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
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_c2573 _d2573 |
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| 980 |
_851 _gRonald RUIZ |
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