000 01074cam a2200277 a 4500
001 000002677
005 20240105125315.0
008 920928t19671967xxu r 000 0 eng d
035 _a144537
035 _aUIA0002677
040 _aUIASF
_cUIASF
041 0 _aENG
050 4 _aHF 5415
_bM299
245 0 0 _aMarketing harnesses the computer
260 _aNew York :
_bAmerican Management Association,
_cc1967
300 _a40 p. :
_bil., grfcs. c; 28 cm
505 0 _aContenido: The increasing role of computer programming in apparel marketing / by Irving Metz and Jack Landis -- Computers and pharmaceutical marketing / by E. R. Smyth -- Salesreporting systems / by William T. Cullen -- Using the computer for more effective sales force management / by John Lincoln -- Obtaining more effective distribution through computer usage / by Warren Jackson
650 0 _aMercadotecnia
_xProcesamiento de datos.
700 1 _aAmerican Management Association
905 _a01
942 _cNEWBFXC1
999 _c2630
_d2630
980 _851
_gRonald RUIZ