000 00704cam-a2200265-a-4500
001 000032811
005 20240105131036.0
008 910312s1964 xxu r 000 0 eng d
035 _aUIA0032811
040 _aUIASF
_cUIASF
041 0 _aENG
050 4 _aHF 5415
_bB77
245 0 0 _aModern marketing strategy /
_ced. by E. C. Bursk and J. F. Chapman
260 _aCambridge :
_bHarvard University,
_c1964.
300 _axix, 360 p. :
_bil. ;
_c24 cm
440 4 _aThe Busines administrator
504 _aIncluye bibliografía.
650 0 _aMercadotecnia
700 1 _aBursk, Edward Collins
_d1907-
905 _a01
942 _cNEWBFXC1
999 _c32352
_d32352
980 _851
_gRonald RUIZ