| 000 | 01293cam-a22003974a-4500 | ||
|---|---|---|---|
| 001 | 000354309 | ||
| 003 | OCoLC | ||
| 005 | 20240105143801.0 | ||
| 008 | 040303s2003 njua r 001 0 eng d | ||
| 010 | _a2002033142 | ||
| 020 | _a0471213268 (pbk.) | ||
| 035 | _a294993 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 69.B7 _bW44.2003 |
|
| 082 | 0 | 0 |
_a658.8/27 _221 |
| 100 | 1 | _aWheeler, Alina. | |
| 245 | 1 | 0 |
_aDesigning brand identity : _ba complete guide to creating, building, and maintaining strong brands / _cAlina Wheeler. |
| 260 |
_aHoboken, NJ : _bJohn Wiley, _c2003. |
||
| 300 |
_av, 229 p. : _bil. (algunas col.) ; _c29 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 224-225) e índice. | ||
| 650 | 4 | _aProductos de nombre comercial | |
| 650 | 4 |
_aProductos de nombre comercial _xMercadotecnia _xAdministración |
|
| 650 | 4 |
_aMarcas registradas _xDiseño |
|
| 650 | 4 |
_aPublicidad _xProductos de nombre comercial |
|
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 |
_xMarketing _xManagement. |
|
| 950 | 0 | _xDesign. | |
| 950 | 0 | _xBrand name products. | |
| 049 | _aUIAA | ||
| 905 | _a21 | ||
| 999 |
_c326790 _d326790 |
||
| 980 |
_851 _gRonald RUIZ |
||