000 00881cam-a2200313-a-4500
001 000038855
005 20240105131400.0
008 920928s1971 xxu r 000 0 eng d
020 _a0-13032631-3
035 _a056467
035 _a070281
035 _aUIA0038855
040 _aUIASF
_cUIASF
041 0 _aENG
050 4 _aHF 5415
_bM336
100 _aMathews, H. Lee
245 1 0 _aAnalysis and decision making :
_bcases for marketing management /
_cby H. Lee Mathewa, Ira J. Dolich and David T. Wilson
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_c1971
300 _axii, 251 p. :
_bil. ;
_c23 cm
504 _aIncluye referencias bibliográficas.
650 0 _aMercadotecnia
_xInvestigación.
700 1 _aDolich, Ira J
700 1 _aWilson, David T
905 _a01
942 _cNEWBFXC1
999 _c38327
_d38327
980 _851
_gRonald RUIZ