| 000 | 00880cam-a2200265-a-4500 | ||
|---|---|---|---|
| 001 | 000437226 | ||
| 003 | OCoLC | ||
| 005 | 20240105143849.0 | ||
| 008 | 931104t19941992nyua-----b----001-0-eng-- | ||
| 010 | _a93042424 | ||
| 020 |
_a0029170451 : _c$27.95 |
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| 040 |
_aDLC _cDLC |
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_aeng _hfre |
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| 050 | 0 | 0 |
_aHD69.B7 _bK37 1994 |
| 082 | 0 | 0 |
_a658.8/343 _220 |
| 100 | _aKapferer, Jean-Noël | ||
| 245 | 1 | 0 |
_aStrategic brand management : _bnew approaches to creating and evaluating brand equity / _cJean-Noël Kapferer ; [translated by Philip Gibbs]. |
| 260 |
_aNew York : _bFree Press ; _aToronto : _bMaxwell Macmillan Canada, _c[1994?], c1992. |
||
| 300 |
_av, 341 p. : _bill. ; _c25cm. |
||
| 504 | _aIncludes bibliographical references (p. 309-319) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
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| 049 | _aUIAA | ||
| 905 | _a13 | ||
| 999 |
_c409504 _d409504 |
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| 942 |
_cNEWBFXC1 _n0 |
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| 980 |
_851 _gRonald RUIZ |
||