| 000 | 00941cam-a22003614a-4500 | ||
|---|---|---|---|
| 001 | 000437273 | ||
| 003 | OCoLC | ||
| 005 | 20240105143850.0 | ||
| 008 | 040326s2001 nyua r 001 0 eng d | ||
| 010 | _a00035933 | ||
| 020 | _a0471363405 (cloth : alk. paper) | ||
| 035 | _a295787 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 042 | _apcc | ||
| 050 | 4 |
_aHF 5415.2 _bA14.2001 |
|
| 082 | 0 | 0 |
_a658.8/3 _221 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bWiley, _c2001. |
||
| 300 |
_axvi, 751 p. : _bil. ; _c27 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 | _aInvestigación de mercado | |
| 700 | 1 | _aKumar, V. | |
| 700 | _aDay, George S | ||
| 942 | 1 | _cNEWBFXC1 | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c409545 _d409545 |
||
| 980 |
_851 _gRonald RUIZ |
||