| 000 | 00900cam-a22003134a-4500 | ||
|---|---|---|---|
| 001 | 000437278 | ||
| 003 | OCoLC | ||
| 005 | 20240103081634.0 | ||
| 008 | 040329s2003 njua rb 001 0 eng d | ||
| 010 | _a2002022914 | ||
| 020 | _a0130613177 | ||
| 035 | _a295789 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bW66.2003 |
|
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 | _aWood, Marian Burk. | |
| 245 | 1 | 4 |
_aThe marketing plan : _ba handbook / _cMarian Burk Wood. |
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _c2003. |
||
| 300 |
_axix, 202 p. : _bil. ; _c26 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 185-191) e índice. | ||
| 650 | 4 |
_aMercadotecnia _xAdministración - _xManuales. |
|
| 942 | 1 | _cNEWBFXC10 | |
| 950 | 0 | _xManagement | |
| 049 | _aUIAA | ||
| 905 | _a21 | ||
| 999 |
_c409549 _d409549 |
||
| 980 |
_851 _gRonald RUIZ |
||