| 000 | 01197cam-a2200385-a-4500 | ||
|---|---|---|---|
| 001 | 000437279 | ||
| 003 | OCoLC | ||
| 005 | 20240105143850.0 | ||
| 008 | 040324s2000 enka r 001 0 eng d | ||
| 010 | _a96028877 | ||
| 020 | _a0130106682 | ||
| 035 | _a295765 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 1416 _bU85.2000 |
|
| 082 | 0 | 0 |
_a658.8/48 _220 |
| 100 | 1 | _aUsunier, Jean-Claude. | |
| 245 | 1 | 0 |
_aMarketing across cultures / _cJean-Claude Usunier. |
| 250 | _a3rd ed. | ||
| 260 |
_aEssex, England ; _aNew York : _bFinancial Times/Prentice Hall, _c2000. |
||
| 300 |
_axv, 627 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 |
_aMercadotecnia de exportación _xAspectos sociales. |
|
| 650 | 4 |
_aEmpresas internacionales _xAspectos sociales. |
|
| 650 | 4 | _aComunicación intercultural | |
| 700 | 1 |
_aUsunier, Jean-Claude. _tInternational marketing. |
|
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xSocial aspects. | |
| 950 | 0 | _xSocial aspects. | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c409550 _d409550 |
||
| 980 |
_851 _gRonald RUIZ |
||