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| 001 | 000437290 | ||
| 003 | OCoLC | ||
| 005 | 20240105143850.0 | ||
| 008 | 040324s2002 enka r 001 0 eng d | ||
| 020 | _a0750656255 | ||
| 035 | _a295758 | ||
| 040 |
_aUKM _bspa _cUKM _dUIASF |
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| 050 | 4 |
_aHF 5415.13 _bM369.2002 |
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| 082 | 0 | 4 |
_a658.802 _221 |
| 100 | 1 | _aMcDonald, Malcolm | |
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a5th ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c2002. |
||
| 300 |
_axix, 630 p. : _bil. ; _c25 cm. |
||
| 500 | _aIncluye índice. | ||
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 650 | 4 |
_aMercadotecnia _xPlaneación. |
|
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xManagement. | |
| 950 | 0 | _xPlanning. | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c409558 _d409558 |
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| 980 |
_851 _gRonald RUIZ |
||