| 000 | 00811cam-a22003254a-4500 | ||
|---|---|---|---|
| 001 | 000437291 | ||
| 003 | OCoLC | ||
| 005 | 20240105143850.0 | ||
| 008 | 040324s2001 nyua r 001 0 eng d | ||
| 010 | _a2001022859 | ||
| 020 | _a0814471013 | ||
| 035 | _a295750 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bL83.2001 |
|
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | _aLuther, William M | ||
| 245 | 1 | 4 |
_aThe marketing plan : _bhow to prepare and implement it / _cWilliam M. Luther. |
| 250 | _a3a ed. | ||
| 260 |
_aNew York : _bAMACOM, _c2001. |
||
| 300 |
_axviii, 318 p. : _bil. ; _c23 cm. |
||
| 500 | _aIncluye índice. | ||
| 650 | 4 | _aMercadotecnia | |
| 942 | 1 | _cNEWBFXC1 | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c409559 _d409559 |
||
| 980 |
_851 _gRonald RUIZ |
||