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| 005 | 20240105143936.0 | ||
| 008 | 040414s2002 mx a r 001 0 spa d | ||
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| 041 | 1 |
_aspa _heng |
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| 050 | 4 |
_aHD 9980.5 _bZ418.2002 |
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| 100 | _aZeithaml, Valerie A | ||
| 245 | 1 | 0 |
_aMarketing de servicios : _bun enfoque de integración del cliente a la empresa / _cValarie A. Zeithaml, Mary Jo Bitner ; traducción María Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld, Susana Pontón Becerril. |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _c2002. |
||
| 300 |
_axxxii, 747 p. : _bil. ; _c23 cm. |
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| 500 | _aTraducción de : Services marketing : integrating customer focus across the firm. | ||
| 500 | _aIncluye índice. | ||
| 650 | 4 | _aIndustrias de servicios | |
| 700 | 1 | _aBitner, Mary Jo | |
| 700 | 1 | _aPérez de Lara Choy, María Isabel. | |
| 942 | 1 | _cNEWBFXC1 | |
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_851 _gRonald RUIZ |
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