| 000 | 01032cam-a22003618a-4500 | ||
|---|---|---|---|
| 001 | 000445196 | ||
| 003 | OCoLC | ||
| 005 | 20240105144020.0 | ||
| 008 | 040614s2004 nyua rb 001 0 eng d | ||
| 020 | _a0471230626 | ||
| 035 | _a297910 | ||
| 040 |
_aUKM _bspa _cUKM _dUIASF |
||
| 050 | 4 |
_aHF 1416 _bK68.2004 |
|
| 082 | 0 | 4 |
_a658.848 _221 |
| 100 | 1 | _aKotabe, Mike. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York ; _aChichester : _bWiley, _c2004. |
||
| 300 |
_a704 p. : _bil. (algunas col.) ; _c29 cm. |
||
| 500 | _aPrevious ed.: 2001. | ||
| 500 | _aIncluye índices. | ||
| 650 | 4 |
_aMercado de exportación _xAdministración. |
|
| 650 | 4 |
_aEmpresas internacionales _xAdministración. |
|
| 700 | 1 | _aHelsen, Kristiaan. | |
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xManagement. | |
| 950 | 0 | _xManagement. | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c417222 _d417222 |
||
| 980 |
_851 _gRonald RUIZ |
||