| 000 | 00917cam-a22003374a-4500 | ||
|---|---|---|---|
| 001 | 000445265 | ||
| 003 | OCoLC | ||
| 005 | 20240105144021.0 | ||
| 008 | 040615s2001 nyua rb 001 0 eng d | ||
| 020 | _a0471064114 (cloth : alk. paper) | ||
| 035 | _a297914 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 30.28 _bA23.2001 |
|
| 082 | 0 | 0 |
_a658.4/012 _221 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 0 | 0 |
_aDeveloping business strategies / _cDavid A. Aaker. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bJ. Wiley, _c2001. |
||
| 300 |
_axiv, 338 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 | _aPlaneación estratégica | |
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xManagement. | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c417290 _d417290 |
||
| 980 |
_851 _gRonald RUIZ |
||