| 000 | 00992cam-a22003374a-4500 | ||
|---|---|---|---|
| 001 | 000445270 | ||
| 003 | OCoLC | ||
| 005 | 20240105144021.0 | ||
| 008 | 040615s2002 nyua rb 001 0 eng d | ||
| 010 | _a2002011305 | ||
| 020 | _a0471236934 (cloth : alk. paper) | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bW467.2002 |
|
| 082 | 0 | 0 |
_a658.8/12 _221 |
| 100 | 1 | _aWebster, Frederick E. | |
| 245 | 1 | 0 |
_aMarket-driven management : _bhow to define, develop, and deliver customer value / _cFrederick E. Webster, Jr. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bWiley, _c2002. |
||
| 300 |
_axiii, 320 p. : _bil. ; _c23 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 650 | 4 | _aSatisfacción del consumidor | |
| 942 | 1 | _cNEWBFXC1 | |
| 950 | 0 | _xManagement. | |
| 049 | _aUIAA | ||
| 905 | _a01 | ||
| 999 |
_c417295 _d417295 |
||
| 980 |
_851 _gRonald RUIZ |
||