| 000 | 00847cam-a22003014a-4500 | ||
|---|---|---|---|
| 001 | 000445577 | ||
| 005 | 20240105144029.0 | ||
| 008 | 040621s2003 njua rb 001 0 eng d | ||
| 010 | _a2002022481 | ||
| 020 | _a0130336297 | ||
| 035 | _a297835 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bK64.2003 |
|
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aKotler, Philip _979532 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler. |
| 250 | _a11th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2003. |
||
| 300 |
_a1 v. (varias paginaciones) : _bil. col. ; _c27 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 942 | 1 |
_cNEWBFXC1 _2lcc |
|
| 905 | _a01 | ||
| 999 |
_c417596 _d417596 |
||
| 980 |
_851 _gRonald RUIZ |
||