| 000 | 01291nam-a2200397Ia-4500 | ||
|---|---|---|---|
| 001 | 000445646 | ||
| 003 | OCoLC | ||
| 005 | 20240105144030.0 | ||
| 008 | 040622s1996 ck a rb 000 0 spa d | ||
| 020 | _a958600449X | ||
| 035 | _a298023 | ||
| 040 |
_aPMU _bspa _cPMU _dUIASF |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF 5438.4 _bJ6218.1996 |
|
| 100 | _aJohnson, Eugene M | ||
| 245 | 1 | 0 |
_aAdministración de ventas : _bconceptos, prácticas y casos / _cEugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing ; traducción, Cecilia Ávila de Barón. |
| 260 |
_aBogotá, Colombia : _bMcGraw-Hill Interamericana, _c1996. |
||
| 300 |
_axxiv, 784 p. : _bil. ; _c24 cm. |
||
| 500 | _aTranslation of: Sales management : concepts, practices and cases. | ||
| 504 | _aIncluye referencias (p. 721-753) | ||
| 650 | 4 | _aAdministración de ventas | |
| 650 | 4 |
_aAdministración de ventas _vEstudio de casos. |
|
| 650 | 4 | _aMercadotecnia | |
| 700 | 1 | _aKurtz, David L. | |
| 700 | 1 |
_aSheuing, Eberhard E. _q(Eberhard Eugen), _d1933- |
|
| 700 | _aAvila de Barón, Cecilia | ||
| 942 | 1 | _cNEWBFXC1 | |
| 905 | _a01 | ||
| 049 | _aUIAA | ||
| 999 |
_c417665 _d417665 |
||
| 980 |
_851 _gRonald RUIZ |
||