| 000 | 01197nam a2200409 a 4500 | ||
|---|---|---|---|
| 001 | 000446196 | ||
| 003 | OCoLC | ||
| 005 | 20240106023544.0 | ||
| 008 | 040702s2002 mau rb 001 0 eng d | ||
| 010 | _a2001039445 | ||
| 020 | _a1578516005 (alk. paper) | ||
| 035 | _a298354 (baja) | ||
| 035 | _a382810 | ||
| 035 | _a383538 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bK6313.2002 |
|
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aKotler, Philip _979532 |
|
| 245 | 1 | 0 |
_aMarketing moves : _ba new approach to profits, growth, and renewal / _cPhilip Kotler, Dipak C. Jain, Suvit Maesincee. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _c2002. |
||
| 300 |
_axii, 193 p. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 167-180) e índice. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aTelemarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aTelemercadeo. | |
| 650 | 4 |
_aMercadotecnia _xAdministración. |
|
| 700 | 1 |
_aJain, D. _q(Dipak) |
|
| 700 | 0 | 0 |
_aSuvit Maesincee, _d1961- |
| 905 | _a01 | ||
| 942 |
_cNEWBFXC1 _2lcc |
||
| 999 |
_c418206 _d418206 |
||
| 980 |
_8126340 _g ADMIN1 |
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