000 00910cam-a2200325Ia-4500
001 000446203
003 OCoLC
005 20240105144040.0
008 040702s2002 nju rb 001 0 eng d
020 _a013026248X
035 _a298352
035 _a446641
040 _aUIASF
_bspa
_cUIASF
_dUIASF
050 4 _aHF 5416.5
_bN34.2002
100 1 _aNagle, Thomas T.,
_d1951-
245 1 4 _aThe strategy and tactics of pricing :
_ba guide to profitable decision making /
_cThomas T. Nagle y Reed K. Holden.
250 _a3a. ed.
260 _aUpper Saddle River :
_bPrentice Hall,
_c2002.
300 _axxi, 398 p. ;
_c24 cm.
650 4 _aMercadotecnia
_xToma de decisiones.
700 1 _aHolden, Reed K.
942 1 _cNEWBFXC1
_2lcc
950 0 _xDecision making.
049 _aUIAA
905 _a01
999 _c418213
_d418213
980 _851
_gRonald RUIZ